Threads marked its second anniversary over the weekend, and if you accessed the platform, you might have encountered this pop-up notification in your feed:
Indeed, a party hat that cannot be positioned on your profile image, instead remaining as an overlay regardless of the placement of your head within the frame, assuming it is your head displayed in your Threads profile.
In an era dominated by generative AI capable of producing videos and augmented reality features that can alter perceptions of reality, this appears rather unimpressive. However, it is not intended to be a significant feature; rather, it serves as a minor indicator to commemorate the occasion and acknowledge the growth of Meta's latest achievement in social media interaction.
By any standard, Threads has proven to be a success.
The application achieved 100 million sign-ups more rapidly than any other application in history, a feat that can be partially credited to its integration with Instagram and the simplified profile creation process using your IG information. Regardless, it will be remembered as a record, while Threads also attained 100 million active users within a matter of months.
Currently, Threads has reached 350 million active users, and its growth trajectory is still gaining speed, positioning it to rival X in terms of total active users.
As illustrated in this chart, X remains in the lead with 600 million monthly active users (MAU). However, Threads is rapidly gaining traction, and as community discussions increasingly migrate to the app, Threads is successfully attracting more users who wish to stay informed about various developments across different niches.
The latest initiative from Threads in this regard has been a renewed emphasis on trending topics, aimed at fostering more real-time conversations. Additionally, the app is seeking to enhance sports-related discussions, targeting a crucial aspect of user engagement that X has effectively utilized.
Meta's revised strategy regarding political content has positively influenced the app's future in this context. As an increasing number of users depart from X, Threads is now optimally situated to attract these individuals and foster new communities centered around specific interests.
While X continues to assert publicly that it is not experiencing a loss of users, its official usage statistics, which are disclosed in compliance with EU regulations, indicate a different reality.
Based on its reporting under the Digital Services Act, X's user engagement in the EU has decreased by 15% since Elon Musk assumed control of the app. Although we lack similar insights for other markets, if these patterns persist in different regions, X is facing a notable decline, notwithstanding X's public assertions.
0 Comments