TikTok Publishes New Guide for Home Decor Marketers

TikTok has released a new guide focusing on home décor trends within the app, detailing how marketers can leverage discovery behaviors to enhance their home living promotions.

This 16-page guide provides insights into emerging trends, along with usage statistics related to home décor engagement on the platform, and information on TikTok advertising products that can assist in reaching the appropriate audience at the optimal time. You can access the complete guide for your own review here (with email registration), but in this article, we will examine some of the key highlights.

To begin with, the guide explores the emerging trends in home décor

TikTok has evolved into more than just a source of inspiration for the home; it has become a platform where decisions are made and purchases are executed. Research indicates that 77% of users have recently purchased household care products, and nearly half express a willingness to buy consumer packaged goods directly through the platform. The timing is ideal for brands. Significant life events such as moving, renovating, or reorganizing frequently lead to the formation of new habits, and TikTok users experiencing these changes are particularly open to discovering and trying new products.

The guide also examines TikTok's various promotional offerings in this regard